B2B Reads: Startups, Loyalty Programs, and the 7×7 Rule


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Should You Join a Startup During the Pandemic?
A look at some of the appeal and risks of joining a startup during COVID. Thanks for your insight, Krithika Varagur.

Marketing Trends to Watch in 2021, According to 21 Experts
Marketers are community-minded people, so who better to ask what to expect in 2021 than our experts and peers. Thanks, Christina Mautz.

The Top 5 Innovative Loyalty Programs of 2020 and Why They Work
Brands are focusing on customer retention and engagement now more than ever. Thanks for the examples, Jessica Kaufman.

How to Succeed at Leading a Diverse Team [PODCAST]
Some advice and insight on leading a diverse team. Great listen via Sandler Training.

Beyond Surveys: Finding the Right Balance Among Your Customer Feedback Sources
This year has presented a challenge in getting the customer feedback quantity and quality that we needed. Thanks for your insight, Nancy Porte.

CMO Predictions for 2021 [Infographic]
Great infographic on what CMOs are saying will be essential for success this year. Thanks, Ayaz Nanji.

What If We Stopped Focusing On Sales, What If We Focused On Selling?
An interesting look at what it means to focus on sales vs. focusing on selling. Thanks for your thoughts, David Brock.

What is the 7×7 Rule in PowerPoint?
PowerPoints can be dull, but there are ways you can help boost their form and function for a more successful presentation. Thanks for the advice, Doug Bonderud.

How Email Design Affects Conversions
Some guiding principles to help turn your email campaigns into conversions. Thanks, Jason Rodriguez.

3 Short-Form Video Trends Online Marketers Should Watch in 2021
Videos can be a powerful marketing tool, but how can marketers use short-form content to grow their  business? Great read, Martina Bretous.