B2B Reads: Successful B2B Relationships, Earning Brand Trust, and the Gift of Uncertainty


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

How to Get Your Ideas Across to Listeners More Powerfully
Can you overdo it, focusing on delivery skills so much that your performance actually suffers? Yes, you can.  Here’s how to get your ideas across to listeners more powerfully. Thank you for the great read, Gary Genard.

Too Many Meetings – How to Free Your Team to Build, Create, and Thrive
Reigning in meetings and creating space for people to do creative and constructive work is an essential leadership skill and will continue to be important in the era of hybrid in-person and virtual teams. Thank you for the insightful read, David Dye.

How to Create Successful B2B Relationships
When looking at close relationships with business partners it looks very similar to close relationships with personal partners. The fact is, they are similar—both to understand and to create. Thank you for the insightful read, Allen Weiss.

Speed and resilience: Five priorities for the next five months
For companies to achieve long-term resilience, it is imperative for them to ensure that the speed they successfully unlocked during the pandemic remains sustainable in the future. Have you figured out how to maintain your momentum? Thank you for the informative read,  Mihir Mysore, Aditya Sanghvi, Navjot Singh, and Bob Sternfels.

Commuting Hurts Productivity and Your Best Talent Suffers Most
As the COVID-19 pandemic wanes and remote employees contemplate returning to offices, companies will be faced with many questions. Based on research done by Harvard Business School Assistant Professor of Business Administration Andy Wu, a long commute could hurt workers and their employers by hindering creativity and productivity, which stifles innovation. Thank you for the great read, Lane Lambert.

Discounting And Defending Value
Value has various elements. Through the entire buying cycle, we focus on value creation and articulation and try to demonstrate the superiority of our value. Thank you for the great read, David Brock

Do Customers Trust You? Six Tips for Earning Brand Trust in 2021
How can your business become trusted by the masses? The answer, by building a customer-focused content marketing program. Thank you for the insightful read, Mindi Zissman.

Why People Unsubscribed During the Pandemic
Based on recent research, respondents cite being contacted too frequently as the top factor that has made them likely to unsubscribe from branded communications during the pandemic. What are other important key factors to take into consideration. Thanks for the informative read, Ayaz Nanji.

What Are You Going to Do About Your Outdated B2B Buyer Personas?
The hard truth is that no one came out of 2020 unscathed. So, as marketers, how does that change the way we work with our customers in 2021?  Thank you for the insightful read, Maureen Jann.

How Leaders Can Unwrap the Gift of Uncertainty
This stressful pandemic has highlighted our aversion to uncertainty. Would you believe me if I told you about the secret gifts uncertainty can hold for us? Thank you for the great read, Chuck Wisner.