B2B Reads: Team Loyalty Cultivation, Taming the Beast, & Authentic Leadership


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Social Media Marketing Trends To Watch In 2022
Marketers aren’t clairvoyant but they can keep a finger on the pulse of trends. Here is a breakdown of upcoming social media marketing trends. Thank you for the great read, Nina Aghadjanian.

How To Cultivate A Loyal Team Amid The Great Resignation
Putting your team first and building a culture that lasts. Thank you, Jerry Jao, for the great read.

Customer Focused Sales Process
We’ve long known (whether we use it or not) about the “sales process.” Virtually every organization has some variant of a sales process with stages we move through and, possibly, critical activities we should be executing within each stage. Thank you for the great read, David Brock.

Six Tips for Getting Started With B2B Social Media Advertising
Social media advertising is an increasingly important marketing approach for B2B firms. However, crafting a strategy can feel daunting with so many different platforms and ad formats to choose from. Thank you for the great read, Ayaz Nanji.

Avoid The “RE” Costs Of Poorly Managed Change
Organizations face tremendous pressure to change more often, more quickly, and at a larger scale than ever before—and can no longer tolerate inefficiencies in the change process. Thank you, Tim Creasey, for the great read.

Taming the Beast: Your Guide to a Consistent Decision-Making Process
If you want to improve your decision-making skills, it’s more easily said than done. Even if you think you are well adept. Thank you for the great read, Brad Haudan.

Find Your Authentic Leadership Persona
What is your true leadership persona and how do you find it? Thank you, Weaving Influence, for the great read.

Can Agile Make Wherever You Work A Better Place?
The Great Resignation continues to gather steam, but there’s no guarantee that a new job won’t be as much of a soul-destroying destination as your old one. Let’s explore how an idea from the world of Agile might make wherever you’re working a better place. Thank you for the great read, Rita McGrath.

How A DEI Commitment Can Innovate Your Marketing
Companies have been bombarding consumers with advertising campaigns to inspire them to buy their products and services. At the same time, many consumers realized that some of those ad images didn’t even look like them, and some of the messaging didn’t even sound like them. Thank you for the great read, Rikki Roehrich.

How To Come Across As A Leader When You Speak In Public
Leadership is a performance art. Here are two ways you can let public speaking audiences know from Word One that you’re the real deal in terms of leadership while on stage. Thank you for the great read, Gary Genard.