B2B Reads: 4 Tips to Shorten B2B Sales Cycles, 75 Marketing Stats for 2024 and more!



Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

7 Ways You Can Personalize Your B2B Sales Strategy for Better Results By David Bitton
This article aims to give you enough information so that you have a customized, client-focused B2B sales strategy that will drive immediate sales for your business and build meaningful, lasting business relationships

B2B Channel Marketing Strategies to Boost Partner Sales
Whether you’re just starting out or seeking to fine-tune your existing b2b marketing strategies, check out this practical guidance to drive success in the competitive landscape that is channel marketing.

Have Your Sales and Marketing Changed to Reflect Today’s Sales Trends and Buying Behaviors? By Deborah Daily
It’s time to accept that the sales process has changed forever. it’s time to accept that the sales process has changed forever.

Next-Level B2B Outbound Sales Strategies for Market Leaders By Diane Almanzor
Now, more than ever, it has become imperative for market leaders not just to adapt but to leap forward through innovation. Here are next-level outbound sales strategies you can employ to improve your B2B outbound sales conversions.

How to Craft a B2B Digital Marketing Strategy to Generate Leads By Rachel Cunningham
While it’s not rocket science or chemical engineering (those are hard!), creating a digital marketing strategy to generate leads is doable. Here is what Bop Design gathered from their experience drafting and executing digital marketing strategies for B2B clients in various markets.

Appointment Setting Best Practice for B2B Sales By Craig Mathewson
What is appointment setting in sales? Why is it important? And how does it help with B2B lead generation? Here’s our quick and easy guide for appointment setting.