B2B Reads: 2024 Predictions, Goals, Trends, Success and More!



Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

5 Change Management Communication Techniques to Achieve 2024 Business Goals By the Quinto Content Team
Change is necessary for a business to grow, but how you change matters. Leaders must be able to guide stakeholders through the transition phase with effective change management communication.
How to Increase B2B Sales in Today’s Competitive Market? By Josh B. at B2B Rocket
By understanding the B2B sales landscape, identifying target customers, developing a compelling value proposition, building trust and credibility, and leveraging technology for sales automation, businesses can unlock success and increase B2B sales in today’s competitive market.
12 Killer B2B Marketing Strategies To Try In 2024 By Rebekah Carter at Growth Collective
Take a look at the best B2B marketing strategies companies should be investing in right now, based on the emerging trends of the landscape.
5 trends shaping the future of digital experiences in 2024 By Gabriella Kose at ON24
Get key takeaways from the IDC MarketScape: Worldwide Virtual Events Applications 2023–2024 Vendor Assessment, which uncovered five key digital experience and event trends that not only defined 2023 but will continue shaping our strategies in the coming year.

B2B Marketing Success in 2024: Key Strategies & Industry Data By Varun Bhagat
In this blog, Varun explains B2B marketing strategies for 2024, top B2B marketing trends, and real-life examples to help you beat the competition.
2024 B2B Trends: Six Crucial Areas for Marketing Achievement By PROSPECT PRECISE ITES LLP
B2B success requires being ahead of the curve. As we finish 2023 and look ahead to 2024, we should review our marketing tactics to prepare.

6 Predicted B2B Marketing Trends for 2024 You Can’ Ignore By Earworm
Dive into the world of B2B marketing trends.  Start by defining what these trends are and why they’re important and then explore how staying on top of them can benefit. From sales-enabled B2B PR to purpose-driven branding, learn about all the trends. Also included is a section on B2B social media marketing trends.