B2B Reads: The Power of Human-to-Human Connection, 7 Important B2B Sales Skills to Win New Clients, Crossed Signals from Intent Data and More!
Summary
Some of our favorite B2B sales and marketing posts from around the web this week.
Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.
Advanced Strategies for Elevating B2B Marketing Success By Charlie Fletcher
Read about a variety of advanced B2B marketing tactics for seasoned industry professionals. In doing so, we’ll give you the tools to refine your messaging, market to your target audiences, and streamline your customer experience at every level.
7 Important B2B Sales Skills to Help You Win New Clients By Jessica Huhn
Want to build an all-star sales team? Check out this list of essential B2B sales skills to turn leads into prospects and prospects into customers.
How Can B2B Sales Strategy Research Help Your Business? By Business Brainz
Explore a strategic selling strategy and how strategic sales research can help your B2B business. Also learn how you can strategize your entire B2B sales process with a sales strategy that will actually work for you and your business.
How Intent Data Leads to B2B Marketers Getting Signals Crossed By Scott Gillum
Here’s why purchased intent data can be misleading and how to extract valuable insights from your own B2B marketing engagement data.
The Power of Human-to-Human Connection in B2B Sales by Julie Thomas
Celebrate the power of human-to-human connection in sales and get concrete strategies from her book, The Power of ValueSelling, you can use to build business relationships and create customers for life.
Want to brainstorm? Get in touch.