B2B Reads: Top 5 B2B Topics, How to Build a B2B Sales Dream Team, Buyer Enablement Examples and More!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

B2B Marketers Will Double Down on AI and Video in the Year Ahead By Mark Brohan
Mark shares results from a Harris Poll survey of over 300 U.S. full-time marketing, advertising, communications, and social media decision-makers at the director level or higher. The survey highlights that 69% of respondents are seeking new methods to drive revenue and measure marketing campaign impact. Read on for more details.

Buyer Enablement — Five B2B Companies That Do It Well By Rick Bradberry
With the rise of self-service buying, sales and marketing teams must adopt new customer engagement techniques. Rick shows how to help buyers complete more tasks on their own. If you think that seems counterintuitive to selling, you’d be right: It defies most sales motions and the personal touchpoints upon which they are built. But the resulting hybrid approach works better for both buyer and seller.

The Top 5 Most Important Topics To B2B Marketers By Kelly Lindenau
Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding the right resources can be a challenge. To make it easier, Kelly shares analytics and compiled a list of our five most-read articles, which offer a snapshot of the topics resonating most with B2B professionals. Here’s a closer look at the stories driving conversations in B2B marketing.

[VIDEO]: B2B Sales Strategy to Ethically Close More Deals By Sam Dunning
It’s time to find and close more B2B sales without being sleazy or unethical. Sam dives into the exact strategies he uses to find qualify and close B2B sales everything from initial prospecting ideas to running discovery calls and actually winning and closing business how you can quickly identify dream clients the type of businesses sectors and niches that they fool within and how you can make that a consistent workflow how you can run discovery calls and presentation calls and quickly weed out forfeit prospects and build trust and transparency with ideal clients and everything else in between to make sure your B2B sales process is a proven one that can qualify and close the right kind of business.

How to Build a B2B Sales Team That Delivers Consistent Results By Deepti Mittal
This blog offers actionable strategies to help you build a sales team that not only meets but exceeds quotas. Backed by data and real-world examples, these insights will guide you toward assembling a high-performing team that propels your business forward.

Want to brainstorm? Get in touch.