B2B Reads: Virtual selling, Visual Content, Interview Questions


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

6 Virtual Selling Best Practices For Remote Teams
Sales reps will need to lean on both tried and true methods and shape new virtual techniques to tackle the world of virtual selling that we’re currently in. Great tips via ON24.

37 Interview Questions You Could Ask a Podcast Guest
Interviewing people for a podcast and ran out of things to ask? Look no further! Thanks for the inspiration, Chris Brogan.

How Your B2B Content Programs Can Better Support ABM Throughout The Complete Buyer’s Journey
The classic B2B buyer’s journey can be challenging, but forging a fool-proof content path can help get your ABM target accounts right where you want them. Thanks for the advice, Eric Gruber.

Time Management Tricks to Take Back Control of Your Calendar
Some great time management tricks to take control of your days better and make better use of your time. Thanks for the tips, Rachel Feintzeig.

Targeting Better Together: Six Insights-Driven Best Practices For Sales And Marketing Leaders
Some helpful steps to help your conversion rates and ROI soar. Thanks, Alisa Groocock and Robert Munoz.

Look This Way: 9 Visual Content Options to Consider
Visuals are important for attracting more viewers, but your visual content has to be meaningful and relevant if you really want to impress your audience. Thanks for your insights, Alina Valyaeva and Anastasia Stolyarchuk.

How to Craft Inclusive And Accessible Digital Experiences
A look at the importance of inclusivity in all aspects of your digital experiences. Thanks for the advice, Samuel O’Brien.

B2B Content Isn’t Boring Unless Your Writing Is
B2B content doesn’t have to be boring, but boring doesn’t necessarily mean bad. Great read, Jonathan Crossfield.

How and Why B2B Marketers Are Using Intent Data
A look at how companies are really using intent data. Thanks for the article, Ayaz Nanji.

Five Steps to Becoming a More Customer-Centric Company
Often, companies’ customer feedback data goes straight to analytics and is only looked at at a broad scale, but to be truly customer-centric it’s important to treat customers as individuals. Great insight, Chris Benham.