B2B Reads: Wall Street, BETAs, and Enterprise ABM


In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Selling Is A Human Process
Over the past 10 years, it seems we’ve been doing everything we can to take the human out of selling, without thinking of the consequences. Thanks for your thoughts, David Brock.

150+ Marketers Share Their Marketing Predictions for 2021
All the predictions you need for marketing in 2021 from some of the experts. Great read via AllFactors.

Enterprise ABM: Five Common Pitfalls and Tactics to Avoid Them
Corporate distancing creates chaos, and as a result, affects your ABM. Thanks for your insight, Pierre Custeau.

How Does Multichannel Marketing Change Your Content Strategy?
Content planning for multiple channels can be a challenge, but it doesn’t have to be. Thanks for the advice, John Rampton.

Avoid getting blindsided: Turn your managers into leaders
A look at some red flags that highlight areas of concern when it comes to managing your managers. Thanks, Marlene Chism.

The Future of Advertising [Expert Predictions & Data]
A deep dive into the future of digital, mobile, video, and TV advertising. Great insight, Rebecca Riserbato.

What Marketers Can Learn from Wall Street
Some specific ways that marketers can benefit from borrowing the mindset of a Wall Street manager. Interesting read via Allocadia.

How to Market Effectively in 2021: Integrate Performance and Brand Marketing
It’s never been more important to understand the importance of brand marketing after the roller coaster year that 2020 was. Thanks for your insight, Rachel Tuffney.

Meet the BETAs: A Profile of Younger B2B Decision-Makers
A look at some of the characteristic differences between the younger and older generations of B2B decision makers. Great read, Ayaz Nanji.

Up your email expertise with these pro tips
Still haven’t nailed the art of emails? Thanks for the tips, Robby Brumberg.