B2B Reads: Outbound Selling a Relic of the Past? Boost B2B Sales with AI and More!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Is Outbound Sales a Relic of the Past? Exploring the Future of B2B Sales and Marketing By Olivia Erimsah
When was the last time you woke up without an email, DM, or LinkedIn invite from someone you’ve never met, asking you to consider a demo call? Is outbound sales still effective for anyone? Many in the field assert that “Outbound sales as we know it has expired.” Olivia explores why this sentiment is becoming widespread and what it implies for the future of B2B sales.

How to Boost B2B Sales Using AI By Tara Yukawa
Tara explores how AI can enhance B2B sales, transforming routine tasks into a more dynamic and efficient process.

4 Reasons Why Your B2B Marketing is Failing By Verra Asia
If you’ve done “all the things” (related to product knowledge, knowing your ICP, strategy, execution, measuring, etc.)  and still don’t see success, you might find yourself stuck and confused. Verra has shortlisted some common reasons why, based on experience working with B2B companies over several years.

12 Ways To Generate B2B Leads In 2024 By HYPERISE
It’s undoubtedly tough to generate B2B leads that convert into sustainable customers. In this guide, gain understanding in how to generate B2B leads and provide some expert strategies you can use within your own business for sustainable success.

Demystifying B2B Sales Prospecting: Methods That Work Today By Kent Wu
Yes, B2B sales prospecting can feel like a daunting task, involving lots of outreaches, research, and facing rejection. It’s normal to feel frustrated or burnt out, but it doesn’t have to be overwhelming. By applying the methods outlined in this article, increase the chances to set yourself up for success in your prospecting efforts.

The Problem with B2B marketing: Misaligned Measurement is Stifling Innovation By Liam Moroney
Dive into the systemic issues hindering creativity in B2B marketing and how to strategically leverage advertising for long-term brand growth.

Want to brainstorm? Get in touch.