B2B Reads: ABM insights to fuel alignment, personalization, ROI and more

Summary

Some of our favorite B2B sales and marketing posts from around the web this past week.

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

ABM Strategy 2025: Tactics for Tech CMOs to Drive ROI — Arise GTM

A four‑pillar framework—target selection, personalization, automation, and ROI measurement—helps tech teams build ABM programs that deliver high‑quality leads and measurable results.

The Ultimate Guide to Account-Based Marketing (ABM) Priorities in 2025 — Userled (Vincent)

In 2025, success hinges on building a true 360° account view—integrating zero-, first- and third‑party data, leveraging predictive analytics to focus on accounts that matter most.

10 ABM Trends to Watch for in 2025 — Altitude Marketing (Ziera Soda)

Personalization and tighter sales‑marketing alignment remain core, but new trends include using advanced intent signals for prioritization and scaling personalized touchpoints strategically.

Account-Based Marketing in 2025: Boost ROI with Proven Tactics — O8 Agency (Seth Viebrock)

Focus on identifying high-value accounts, aligning teams, deploying personalization, using the right toolset, and iterating based on performance metrics.

Account-Based Marketing: Examples, Tactics & Strategy (2025) — Moosend (Marilia Dimitriou)

ABM is a revenue-driven strategy that treats high-value accounts as markets of one; aligning marketing and sales across personalized, omnichannel campaigns accelerates deal cycles.

15 ABM Best Practices to Follow in 2025 — Ryan Kane

Effective planning, alignment on goals, choice of the right ABM tools, and personalized messaging are among 15 best practices that help reduce risk and boost campaign impact.

Have a wonderful weekend and thank you for reading!  If you have B2B news sources you rely on we’d love to hear about them.  Please share them with us.