Carly’s App of the Week: Buffer

By Carly Bauer, Marketing Consultant at Heinz Marketing

For this week’s app, I chose Buffer. This is a great tool for any individual, small business, or large corporation that needs a way to schedule, organize, and analyze their social media content. We personally use this tool here at Heinz to help organize, schedule and assess our social content and brand. Here are some of the areas where Buffer can be very helpful.

Publishing

From a single dashboard be able to plan and publish content for various social platforms including, Instagram, Facebook, Twitter, Pinterest, and LinkedIn. With your team you can plan and collaborate on content by creating drafts, getting feedback, and refining posts as a team to ensure quality before hitting publish. Once posts are team approved, schedule them for specific dates and times that fit into your campaign strategy or place them in a preselected time slot.

Analytics

Buffer’s analytic features allows you to get in-depth insights to grow your brand through your social media channels  by measuring performance, generating reports, and providing recommendations to help reach engagement and sales goals. Through a single dashboard be able to track performances and generate reports for all channels. Some of the insights include, 

• Comparing paid vs organic results of boosted posts
• Tracking key engagement metrics for each social account
• Measuring stories, individual posts, and hashtags
• Analyzing audience demographics to make sure you’re reaching the right audience

Engagement

With Buffer you can see all your comments and stay on top of important interactions in order to build a loyal and engaged audience on your social channels. Be able to view and reply to unanswered comments through a single simple dashboard from your desktop. To keep important conversations going and address potential issues in a timely manner, you can create smart alerts to let you know if a post has questions, negative sentiment, or comments about a purchase.

If you are curious how Buffer could work for you and want to learn more, check it out here.