Dan’s App of the Week: Make Smarter Content with BuzzSumo


If you’re in sales or marketing, then you know how important it is to have a finger on the pulse of the latest content trends. And if you’ve kept up with our previous App of the Week recommendations, you know that we’re always on the look-out for software and apps that free up some time in your schedule.

This week, is no different. Say Hello to BuzzSumo. BuzzSumo is a content intelligence platform that aims to take on the analytics and research that goes in to your content, so that you can focus on creating and distributing the things that catch you’re client’s eyes.

What is BuzzSumo?

BuzzSumo is a tool that allows you to see the most popular content across all social media platforms. It’s a great way to get a sense of what’s resonating with your audience and what kinds of content you should be creating. BuzzSumo provides the insights your content creation team needs, to ensure that their efforts have the most impact possible.

BuzzSumo is a leading content marketing tool. It helps you research and analyze the most popular content on the internet. But what makes BuzzSumo so unique?

BuzzSumo Features

First, BuzzSumo has the most comprehensive database of content. It includes over 1 billion pages and posts, from all of the major social media platforms and websites. This means that you can find the most popular content for any topic, no matter how niche it may be.

Simply input keywords and topics that matter for your brand, and see the most common conversations and questions from all over the web. Tap influencers to write or reach your audience in the ways they do best, as well as track how competitors are presenting themselves.

While we at Heinz Marketing have always recommended repurposing your content

Second, BuzzSumo’s algorithms are incredibly accurate and up-to-date. This means that you can trust that the data you’re getting is accurate and reflective of the current state of the internet. Whether it be as simple as keeping up with the hottest topics and trends, or more extensive like using keyword synonyms to help identify additional sales opportunities. BuzzSumo provides you the data to use however works best.

Additionally, BuzzSumo offers the most comprehensive suite of features. From a network of influencers to keyword research to competitor analysis, BuzzSumo has everything you need to succeed at content marketing.

BuzzSumo will help enable your team, but will also provide valuable insights in to the performance of your content, as well as what others are doing to overcome the same barriers your team faces. Having all of these insights and tools at your fingertips will save your time and your energy for the more important aspects of your work.

In Conclusion

Utilizing the tools provided in BuzzSumo, any company can go from a Good content strategy to a Robust content strategy without too much hassle. Identify trends, partner with key influencers, compile and collect all insights, and begin putting your energy in to the part of content creation that matters most. Content Creation.