B2B Reads: Funnel-Smart Content, Lead Gen Missteps, Predictive Scoring & More

Summary

Some of our favorite B2B sales and marketing posts from around the web this past week.

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

The 6QA Mistake: How Teams Misinterpret a Key Buying Signal by Dan Hieb
Misunderstanding what a “6QA” actually signals can lead teams to pounce on accounts that aren’t really ready—and miss the ones that are. This post breaks down how to better time your outreach using intent signals.

Best B2B Content by Funnel Stage by Activate Marketing Services
Not all content is created equal—especially when it comes to funnel fit. This post gives you a quick, actionable rundown of the right types of content for awareness, consideration, and decision stages.

Top B2B Lead Gen Mistakes (And How to Avoid Them) by RemoteReps247
From over-relying on automation to ignoring follow-up, this is a no-fluff checklist of common B2B lead gen missteps and how to fix them. Worth scanning before your next campaign launch.

Predictive Account Scoring: The Complete Guide for B2B Marketers by Praveen Das
This practical guide explains how predictive account scoring works, why it beats static firmographics, and how to get started. If you’re scaling ABM or building a more intelligent ICP model, this is a great primer.

How to Nurture Leads and Improve Conversions for Complex B2B Sales by Jesse Galanis
For long-cycle, multi-touch B2B sales, basic lead nurture just won’t cut it. This post offers tips on mapping nurture flows, adapting messaging by lifecycle stage, and bridging gaps between marketing and sales.

 

Have a wonderful weekend and thank you for reading!  If you have B2B news sources you rely on we’d love to hear about them.  Please share them with us.