Halloweekend 2021: Creepy Cocktails and Canapés


By Lauren (Dichter) Bensussen, Sr. Marketing Consultant at Heinz Marketing

Your creativity has been key to your success as a B2B marketer, but sometimes we need to take a step back. After all, there’s nothing like jumping back into work with inspiration, a clear mind, and unbridled energy.

So embrace the spooky Halloween spirit this weekend! Using the season’s freshest flavors, Heinz Marketing brings you some foodie-fun to your night “out on the town” with the kiddos. Or to your solo séance- whatever floats your ghost! 😉

Creepy Cocktails

The Spooky Cider


  • Spiced rum
  • Apple cider
  • Cinnamon stick
  • An apple that’s been hollowed out

This one is an original recipe from a creative friend! Pour the drink mixture into the hollow apples and stir in a cinnamon stick! It’s so easy that you don’t even need to cast a spell…

The Paralyzing Pumpkin Spice White Russian

Ingredients- serves 2

  • 3 oz. good quality vodka
  • 3 oz. pumpkin spice creamer
  • 5 oz. Kahlua
  • Whipped cream and pumpkin pie spice for garnish


Pour vodka, creamer, and Kahlua into an ice-filled cocktail shaker, and lightly shake it until combined! If you’re feeling festive, add a rim by mixing pumpkin pie spice, sugar, and crushed graham crackers together on a shallow plate, dipping the glasses’ rims in water, and then into the mixture. Voila!

The Poison Apple Martini

Ingredients- serves 1

  • ½ cup apple cider
  • 2 tbsp. pomegranate juice
  • 1 tbsp. lemon juice
  • 2 oz. apple or regular vodka


Fill a cocktail shaker with ice and add apple cider, pomegranate and lemon juice, vodka, and either activated charcoal or black food dye (if you’re feeling witchy). Now shake it like a polaroid picture!

Again, if you’re feeling extra witchy, rim martini glass with black lava salt or course black sugar.

Strain the drink into the martini glass and add a teensy-weensy bit of dry ice for a dramatic effect! But don’t sip right away; wait until the dry ice has completely dissolved. Has it fully melted like the Wicked Witch of the West? Then your potion is ready!

Creepy Canapés

Spooky Smoked Salmon (my personal favorite)

Ingredients- makes 15 canapés


  • 1-2 fresh lemon wedges (for serving)

Spread cream cheese atop the ready-made blinis. Then press on a thin slice of smoked salmon; try to cut it into as much of a circular shape as possible, because you’re making a little pumpkin! Next, place a small rectangle of green bell pepper in-between the cream cheese and the salmon so that it sticks out like a pumpkin stem. Finally, slice your olives into tiny pieces to look like a jack-o’-lantern’s eyes, nose, and mouth. Place them on top of the smoked salmon and you’ve got yourself 15 mini pumpkins that are so irresistible, they might just disappear in 15 seconds flat.

Mummy Brie

Ingredients- serves 6

  • All-purpose flour
  • 1 sheet puff pastry, thawed
  • 7 oz. wheel of brie cheese
  • 1 tbsp. milk
  • 2 mini pepperonis
  • 2 sliced black or Kalamata olives

Preheat your oven to 400°F and begin by unrolling puff pastry onto a floured surface. Cut it into 1” strips and—here comes the fun part—wrap them around the wheel of Brie like a mummy! Next, whisk eggs and milk together to then brush over pastry. Transfer your creation to a parchment-lined baking sheet and bake in oven for 20 minutes or until the cheese is gooey and the puff pastry is deeply golden. Now for the finishing touch: place 2 slices of olives onto the brie for the eyes, and place 2 mini pepperonis inside the olives for the pupils. Your meal is mummified to perfection!

A Ghostly Cake 

This one’s for the overachiever! Since the decorative elements of this cake make its recipe as complicated as Frankenstein’s relationship with his creator, I recommend just following the hyperlink for this one 😊