Marketing And Branding, There’s More Than Two Ways About It
By Sheena McKinney, Executive Assistant at Heinz Marketing
Isn’t it absolutely fascinating when you give a class of kindergarteners the same art prompt, they all come up with a completely different masterpiece?
I just love the variety, uniqueness and sunshine we all bring to the world.
I also really love words and so I especially enjoyed a recent LinkedIn post from Brandon Redlinger, Sr. Dir. of Product Marketing at Revenue.io who so succinctly demonstrates the nuances and differentiators of branding and marketing.
Marketing is HOW
Branding is WHY
Marketing is short-term
Branding is long-term
Marketing is tactical
Branding is strategic
Marketing is about promoting
Branding is about positioning
Marketing captures value
Branding creates value
To build a lasting company, you must focus on BOTH!
Do you agree?
What would you add?
Here’s what I gleaned from the comments:
- Jennifer Lim Lund:
Marketing captures demand
Brand creates demand
- Silviu Tulbya
Marketing is about getting yourself out there
Branding is about knowing who you are
- Don Bates
Marketing is about packaging and sustained selling
Brand is about sustained corporate identity
- Jeremy Merrell Williams
Marketing is the action of communicating the value of a product or service to customers
Branding is the strategy that creates a unique name, term, design, symbol, or other feature that identifies a product or service and differentiates it from others
- Coleton Hutchins
Marketing materials walk in the door with you
Branding walks in the door before you
- Lyndon Johnson
Marketing exchanges value (for an action that can be financially beneficial, but not always)
Branding is about values (what an organization stands for)
- Mark Stouse
Marketing is machinery
Brand is the grease
- Amanda Groves
Marketing delivers/keeps the promise
Branding builds promise
- Srikrishna Swaminathan
Marketing is Demand Capture
Branding is Demand Creation
- John Rougeux
Marketing is about selling what you have to offer now
Branding is about selling people on the journey you’re going to take them on
- Michal Eisikowitz
Marketing is getting the word out
Branding is defining what that “word” is
I just LOVE how so many people can talk about the same thing and yet find so many ways to say it… and they all bring color to the picture.