Nothing Works Anymore: Why B2B Needs a New Playbook



Jon Miller did not disappoint. But you might be disappointed you missed this!

By Sheena McKinney, Business Operations & Marketing Assistant at Heinz Marketing

We scored none other thanJon Miller, (former co-founder of Marketo, former CMO at Demandbase, and previous CEO and founder of Engagio) for a fireside-style chat at our latest Inner Circle gathering.

And did he dish.  We got the back story on Jon’s evolution through MarTech.  Names were mentioned.

If you know Jon, you know he is generous with sharing insight, adding value, and expressing gratitude for those along the journey. 

Heinz Marketing sales enablement best practices guide

He answered some hard questions:

  • Why Attribution is a waste of time?
  • How is not adopting an attribution methodology not just a GTM leader who wants to live in ambiguity/doesn’t want to do the work?
  • If the last 10 years, most successful CMO’s had to be good at math, what do they need for the NEXT 10 years? (this was so good!)
  • What should CMO’s be responsible for?
  • Why he really left those big companies?
  • What’s next for Jon? We got the scoop on his NEW company! (hint:  it involves AI).

More from Jon:

Would you like to get in the room with experts like Jon Miller, Brent Adamson, Nicole Leffer, April Dunford, Keith Roberts and the like?

Don’t Miss Another Incredible Conversation: 

We support our clients’ ongoing work in demand generation and revenue responsible marketing by hosting our Heinz Marketing Inner Circle each month connecting you with today’s top B2B minds, innovators, authors, and more.  Let us know if you want to join us next time.

What to Expect:

  • A deep dive into trending topics in B2B
  • Engaging discussions with industry leaders
  • Networking opportunities with peers
  • Transparent and collaborative conversations
  • Camera or no-camera Zoom Meeting
  • No recordings – “must be present to win”
  • Zoom/calendar link so you never miss out 

Next Heinz Marketing Inner Circle session (always the 2nd Wednesday of the month):

July 10 2024 – 11:00 am PT | 12:00 pm MT | 1:00 pm CT | 2:00 pm ET.
Tiffani Bova joins us.

Want to know how to become a client and join the Inner Circle, reach out for a free brainstorm call.