B2B Reads: Is Your B2B Strategy Obsolete? Soft Selling for Hard Core Skills, Turn Social Data into a Revenue Driver and more!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Chances Are Your B2B Marketing/Sales Strategy Is Obsolete – Here’s How To Fix It By Maurice Bretzfield
Read on about the importance of integrating sales and marketing teams, shifting from traditional siloed operations to a more collaborative approach, focusing on aligning responsibilities for lead generation and customer conversion. The article also provides practical strategies for B2B SaaS companies to adapt to these changes.

B2B Sales: Tips & Strategies To Take Over Your Industry By Jacob Statler
So, if closing big deals excites you, you’re in the right place. B2B sales is supposed to be hard, but equipped with the right processes, strategies, and knowledge, B2B can be a piece of cake (or even exhilarating — if you’re like Jacob. He shares exactly how you can improve your B2B sales to increase your business’ bottom line.

Soft Selling is Hard Core by Becca Kingery
Soft selling skills are what really makes a difference. It’s all about building relationships and connecting with customers on a personal level, which is crucial for driving revenue growth and fostering long-term customer loyalty.

Revolutionizing B2B Marketing and Sales with Account-Based Experience (ABX) By MarTech Cube
ABX flips the script on how companies market. It blends the customer-centered approach of inbound marketing with the targeted precision of account-based marketing in one single package. It draws on intelligent analytics to know the specific time and method of note for each account.  Read on for how and why.

How to Turn B2B Social Data Into a Revenue Driver By sproutsocial
How to turn B2B social data into a revenue driver. To do this, you’ll hone four key practices fueled by social listening and data.  If you’re a social marketer who’s ready to elevate your strategy, provide data-driven recommendations and make a greater impact on your business and revenue, this guide is for you.