Transform Stress into Strategy: Finding Your Ikigai in B2B Challenges



With budgets always tightening while expectations remain high, discovering your unique path to resilience, purpose, and fulfillment through Ikigai could be the breakthrough you’ve been seeking to not just endure but excel in your B2B career.

By Sheena McKinney, Business Operations & Marketing Assistant at Heinz Marketing

Do you know your “why”?

There’s a path to discovering it, and you’ll want to leave no stone unturned in its pursuit.  One step on that path is identifying your core values which don’t change; unlike priorities which can change based on your season in life.  According to Keith Roberts, you should only have five priorities at a time.

We were thrilled to have Keith Roberts, co-founder of Oak Journal, keynote speaker, and author, recently lead a great discussion on Finding Your Ikigai: Navigating Passion, Purpose, and Profitability for B2B Success.

Ikigai diagram by Keith Roberts

Here’s what you missed:

  • Ikigai Unveiled: What it is, how to discover it and use it to calibrate your day to bring focus and purposeful alignment.
  • Practical Alignment Techniques: Tangible strategies (what to do and NOT do) to create discipline with daily moves that contribute to long term goals with our core values in mind (and without stress).
  • The importance of visualization (and how to do it).
  • The Power of Reading:  Tips, strategies, recommendations and more!
  • The Inspiration behind his new book, The Eternal Flame: Ancient Wisdom for Today’s Modern Leader
Heinz Marketing sales enablement best practices guide
Would you like to get in the room with experts like Keith?

Don’t Miss Another Incredible Conversation: 

We support our clients’ ongoing work in demand generation and revenue responsible marketing by hosting our Heinz Marketing Inner Circle each month connecting you with today’s top B2B minds, innovators, authors, and more.  Let us know if you want to join us next time.

What to Expect:

  • A deep dive into trending topics in B2B
  • Engaging discussions with industry leaders
  • Networking opportunities with peers
  • Transparent and collaborative conversations
  • Camera or no-camera Zoom Meeting
  • No recordings – “must be present to win”
  • Zoom/calendar link so you never miss out 

Next Heinz Marketing Inner Circle session (always the 2nd Wednesday of the month) will be another live, interactive conversation with an incredible industry leader.

June 12, 2024 – 11:00 am PT | 12:00 pm MT | 1:00 pm CT | 2:00 pm ET. 

You coming?