[PODCAST] Creating Revenue Driven Marketing Playbooks

Building a predictable pipeline is every B2B marketer’s goal, but achieving it takes more than random acts of marketing. In this episode, Matt Heinz, Founder and President of Heinz Marketing, shares his expertise on creating revenue-driven playbooks that align sales, marketing, and customer success teams. You’ll learn why balancing brand and demand is key to sustainable growth, how customer-led strategies can unlock untapped potential, and why alignment across the entire revenue team is a game-changer. Matt also explores the evolving role of AI as a tool to enhance relationships and streamline processes. In this episode, you’ll learn:

• Why balancing brand and demand is critical for 2025 success
• How customer-led growth drives long-term value
• How AI can support—but never replace—human relationships 

  Hosted by The Bridge Group’s Market Mastery Podcast.