PODCAST: Sales Pipeline Radio Episode 359 – B2C Best Practices for B2B SaaS GTM with Kyle Hamer


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Read the full transcript on the blog the following Monday.  The show is about 20 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales and marketing professionals.

This week’s show is entitled, “B2C Best Practices for B2B SaaS GTM and my guest is Kyle Hamer, SVP Marketing at hh2.


  • How to tap into the human side of sales and marketing in B2B and B2C industries.
  • How emotional connections play a role in both B2B and B2C decision-making.
  • Insights on bridging the gap between personal relationships and transactions in B2B.
  • Examples of leveraging channel preferences and creating relevance in marketing strategies.
  • The importance of building trust and curating customer experiences in B2B.

Read the full transcription on the blog, right here.

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