Sales Pipeline Radio Epi. 369- Matt Heinz & Kristina LaRocca-Cerrone
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The show is about 20 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales and marketing professionals.
Watch and/or listen to “Eliminate “Collaboration Drag” to Drive Growth” with my guest is Kristina LaRocca-Cerrone, Senior Director at Gartner.
Tune in to:
- Learn about the concept of ‘collaboration drag,’ its origins, and its impact on organizations as revealed through Gartner’s extensive research.
- Hear about the 4 group dysfunctions to look for: Ready, Fire, Aim Dynamic, Control Freaks, Naysayers, and Dictatorships.
- Discover practical solutions like RACIs and DACIs to clearly define roles, responsibilities, and workflows to combat inefficiencies.
- Understand the tangible effects of high collaboration drag, including reduced revenue potential and increased employee burnout and turnover
- Gain insights into the role of AI in managing collaboration drag and why effective workflow processes and talent development are crucial for success.
Read the full transcript on the blog.
Promised Resources:
Gartner’s CMO Guide to Successful Cross-Functional Collaboration
Heinz Marketing’s CMO Guide to Marketing Orchestration