[WEBINAR] From Hype to Impact: Transforming Your SKO

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Free Webinar:  “From Hype to Impact: Transforming Your SKO”

Sales Kick-Offs (SKOs) are meant to energize, align, and prepare teams for the year ahead.

But despite their best intentions, many SKOs fail to deliver meaningful, long-term results.

In fact, research shows that 84% of sales training content is forgotten within 90 days—leaving sales teams motivated but unprepared to execute effectively.

Even worse, when marketing’s role is minimized during the SKO, critical buyer insights and content go unused, widening the gap between strategy and execution.

This webinar challenges the traditional SKO model, which often over-indexes on hype and one-way communication, while under-delivering on actionable alignment.

We’ll explore how rethinking your SKO as a joint planning and enablement opportunity for sales and marketing can transform the way your teams collaborate.

Companies that prioritize alignment see a 208% higher ROI on their marketing investments—proving that the right approach not only builds momentum but drives measurable impact.

Join us to discover how to make your you’ll learn how to:

• Integrate marketing’s buyer insights and tools into SKO planning to empower sales teams.
• Align on shared metrics and post-event execution plans that ensure accountability.
• Deliver ongoing enablement strategies to improve retention and pipeline performance.

Don’t let your SKO become just another event. Reimagine it as a foundation for collaboration and sustained success.

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Matt Heinz – President · Heinz Marketing

Matt is a results-driven expert with 20+ years of experience in marketing, business development, and sales across various company sizes and industries. He’s dedicated to helping clients achieve tangible outcomes including increased sales, revenue growth, product success, and customer loyalty. As the founder of Heinz Marketing, he specializes in pinpointing opportunities to create a more predictable pipeline.

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Kyle Smith – Manager Partner · The Bridge Group

Kyle Smith is the Managing Partner for The Bridge Group, a well-respected sales consulting firm who helps B2B technology companies build, expand and optimize their sales / GTM efforts. Before stepping into his current leadership role, Kyle spent 10 years consulting with some of the biggest and fastest growing organizations in tech. He saw firsthand what worked and didn’t work, and he helped guide clients through change management that helped achieve revenue goals. Kyle has personally worked with over 100 technology companies, trained over 5,000 SDRs, AEs, and CSMs and provides ongoing executive advisory services.