In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
How to (ethically) steal other people’s content
First off, NEVER plagiarize content. However, learning from others and repurposing their thoughts and opinions to fit with your own ideas is useful. Great article, Aaron Agius.
15 common email signature mistakes you might be making [slideshare]
Do you include your email in your signature? Apparently that’s a big no-no and we should take it out. Good to know, Scott Tousley!
9 key takeaways from twenty marketing automation projects
Marketing automation is a tricky thing to tackle. Mistakes and problems can happen, but there’s a solution to get you out of the tricky situation. Great insight, Michael Shearer.
4 ways to build a productive sales culture
A lot of sales efforts are stuck between efficiency and effectiveness. Figuring out the right balance can be tricky at first. Thanks for the great insight to building a great sales culture, Frank Cespedes and Steve Maughan.
15 strategies to attract customers on your B2B company website
Getting customers to your site is not usually something that happens overnight. It takes time and diligence. Here’s a great list of things to do to get more people on your B2B site from the Young Entrepreneur Council.
Do your questions differentiate you?
To stay relevant and enticing to the client, sales reps need to ask the right questions to keep their prospect engaged. What kinds of questions do you ask? Good stuff, Charles Brennan Jr.
Ready, get set, read! 10 thought-provoking books to peruse this summer
Summertime is the best time to catch up on some light, yet highly information business books. Here’s a great list to catch up on this summer! Thanks, Jessica Langensand.