Recent Posts

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: … Continued

Earlier this week at another fantastic SiriusDecisions Summit, analysts unveiled a new version of their demand waterfall.  The first version was created more than 12 years ago and introduced us all to the MQL and SQL stages that have become common language in B2B marketing.  Four years ago SiriusDecisions unveiled a new version with more … Continued

By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what … Continued

Want your sales team to be more productive?  Tools can help, but if you aren’t giving them accurate (and direct) phone numbers, it’ll take them a lot longer to do their job. Bummed that your email response rates are going down? When’s the last time you looked at your delivery rate? How often are you … Continued

By Rebecca Smith, Senior Marketing Consultant at Heinz Marketing Sales Development teams used to consist solely of two employees in your organization: the sales development rep (SDR) and the account executive (AE). However, to get the results you want, it’s going to take a lot more than two hard-working employees to succeed. Narrow-mindedly, we think … Continued

By Matt Heinz, President of Heinz Marketing Late in 2015 we started producing a radio program called Sales Pipeline Radio, which currently runs every Thursday at 11:30 a.m. Pacific.  It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests … Continued

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. Take features from some of the best marketing automation and sales automation platforms in play today, put them into a … Continued