I published earlier this week my annual recommendation of top sales & marketing books of the year, but also wanted to highlight sales luminary Jeffrey Gitomer‘s recent list of top 12 recommended books for sales, marketing and business leaders. You’ll recognize a wide variety of topics here, but overall it’s a fantastic set of reading. Not a bad last-minute Christmas gift idea for the business leader on your list too!
1. Think and Grow Rich by Napoleon Hill is at the top of everyone’s list. Written 70 years ago, it’s still the benchmark book for attitude, goal setting, and achievement. Get an original copy (pre 1960), not one of the altered, newly minted, “after the copyright expired” versions. NOTE: Not on this list, but equally important, is the best sales book of all time: How to Sell Your Way Through Life. Written just two years later, this book is an unknown gem. It’s hard to find and a little pricey, but look for it on bookfinder or eBay.
2. How to Win Friends and Influence People by Dale Carnegie. The all-time, gem of gems for engaging with self-confidence and connecting with sincerity that contains timeless rules of success. Your Carnegie library is only one-third complete until you own and readHow to Stop Worrying and Start Living and Effective Public Speaking, two books with timeless information on stress relief, positive attitude, speaking skills, and success strategies.
3. He Can Who Thinks He Can by Orison Swett Marden. One of the original “self-thought” and self-help books containing thought gems such as, “Every child should be taught to expect success” and “The world makes way for the man with an idea.” If you want a list of great Marden quotes from this book, underlined by John Patterson, the founder of NCR and the father of American salesmanship, go to www.gitomer.com and enter MARDEN in the GitBit box.
4. Swim with the Sharks by Harvey Mackay. A benchmark and game-changing book for me and millions of other people in business. It’s full of applicable ideas to make you think and strategies to implement immediately.
5. Small is the New BIG by Seth Godin. One of many Godin books that should be in your library. Not just for the information – he’s much more than that. I don’t just marvel at what Seth writes, I marvel at how he thinks.
6. Thinkertoys by Michael Michalko. Short lessons, tools, and exercises you can easily understand and apply immediately. It recharged my brain and opened my eyes to a new way to see creativity – by example.
7. What Would Google Do? by Jeff Jarvis. A compelling work that centers around Google as it relates to other businesses. Jarvis compares what Google would do to diverse industries such as hotels, restaurants, schools, and the media. Amazingly insightful and thought provoking – especially if you relate it to your business (as I did).
8. Outliers by Malcolm Gladwell. Outliers tells stories of how, why, and when people became successful entrepreneurs, and how standards were set in the 19th century that are still in place today. But it’s his concept of “10,000 hours” that makes this book an absolute insightful treasure.
9. Steve Jobs by Walter Issacson. Jobs had vision, foresight, character, uncompromising ideals, and shrewdness. He was inspirational to all who came within his domain. This is a great story and important to read in order to understand where we are today. I have written about Steve Jobs’ impact on my life. If you’d like to read it, go to www.gitomer.com and enter JOBS in the GitBit box.
10. The Pursuit of Prime by Ichak Adizes, Ph.D. This book addresses the stages every growing business goes through and what to expect and do in each stage. Compelling because it’s both a game plan for what to do, and a pie in the face for what you haven’t done.
11. Social Boom by Jeffrey Gitomer (hey, that’s me!) and several other social media experts. Business Social Media is not an option, and this book is the ultimate “how to” and “why.” Yes, I have 10 other books I hope you buy, read, and implement the lessons from, butSocial Boom is my best book for this moment.
12. Atlas Shrugged by Ayn Rand. A book that has been canonized by every cross section of the political and business landscape EXCEPT the politician trying to grow government and give handouts. It’s an amazing, compelling read, and it has a happy ending for entrepreneurs. It may be my favorite of all time. When you’re finished reading this epic novel, I dare you not to start on Rand’s The Fountainhead.