It’s oftentimes the simplest of changes that can give you the greatest lift in performance or results.

For example, check out this Webinar offer from Ralf VonSosen, Julio Viskovich, Colleen Honan, Gerhard Gschwandtner, Craig Elias and Jamie Shanks. The topic sounds great, but my favorite part comes after the pitch, with this line:

“Register even if you can’t make the live event so you receive the recording and the handout”

How many times do you get a webinar offer but can’t make the day and time? Or don’t have time to look it up on your calendar? But you’re still interested in the topic?

Your prospects think this way too. How much higher could your registration conversion rates be if you added the line above?

Smart…