InfluitiveThis is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.

Every marketer has had this happen. A negative review is posted somewhere, or a question shows up on a forum from a prospect asking for feedback on experiences with your service. You end up scrambling to find a happy customer who can respond and/or participate quickly.

Despite the fact that most companies have plenty of happy customers and raving fans, most haven’t organized and mobilized those advocates to help them spread the word when needed. That’s where Influitive comes in.

It’s a smart, integrated platform that helps you organize and mobilize your fans. You can give them assignments, award points for participation, then reward them for acting on your behalf.

If you think about it, this could become one of your most cost-effective, leveraged marketing channels if used correctly and actively.

Worth a look.