In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
13 ways content marketers miss the mark
Do you make any of these mistakes? We likely all do from time to time, but good to have this reminder handy to keep you on track. Good stuff from Barry Feldman.
7 things you didn’t know bit.ly could do
It’s more than just URL shortening. Put this versatile tool to work for more of your marketing execution.
Why sales training doesn’t work
This was written by a sales trainer! Good advice on what to do after the sales training to help make it stick.
What part of the web page gets the most views?
The answer might surprise you. It’s not the top…
5 secrets to bigger, better marketing results with less content
It would be incorrect to assume that more content means better results. Smart marketers use their finite resources to create targeted content that maximizes its business-building potential. More here from TopRank.
Adobe’s Digital Distress survey – Anatomy of a great B2B campaign
This is a really well-done summary of a recent marketing campaign by Adobe from our very own Brian Hansford. Good implications for your future work.
It’s like trade show giveaways, except people want them so badly they are willing to steal them. Are your chochkies this good?
A quick reminder that everything (I mean everything) is on the record
Flippant remarks can still end up in the press, in front of your customers, and having a long-term negative impact on your business. Here’s an example from Geekwire.
What it’s like to get bitten by a black widow spider
Let this be as close as you ever get to that particular nightmare.