craig-rosenberg“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony IannarinoDave Brock and Trish Bertuzzi) participated as well.

Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.  Thus far we have featured Carlos HidalgoJohn Cook and Joe Pulizzi.

This week I’m excited to have Craig Rosenberg, co-founder of TOPO and author of the Funnelholic blog.  He’s a legend (in his own mind as well as others) in the B2B sales & marketing world.  He gets stuff done.  Here, in his own words, is how he works:

Current computers:
MacBook Pro

Current mobile devices:
iPhone

What apps/software/tools can’t you live without?
Toutapp, Hootsuite, Excel, PowerPoint, WordPress

What’s your workspace like?
Clean (believe it or not), large desk with lots of files hidden from sight. Due to the fact that I am prone to distraction, I try to keep a Spartan workspace.

What’s your best time-saving shortcut or lifehack?
Old school – respond to emails at night or before 7.30 am when possible.

New school – write blog posts and set up social late night or before the day starts.

What everyday thing are you better at than anybody else?
NOTHING, I am sure you are better than me at most.

What’s your favorite to-do list manager?
A notebook. Seriously, when I write it, then I remember it, and when I cross it off as “done”, I jump for joy

What do you listen to while at work?
I can’t listen to anything. It doesn’t do anything for me. I only consume entertainment media when working out, driving in my car, or working out.

What are you currently reading?
The Accidental Billionaires

What’s your sleep routine like?
Unfortunate (editor’s note: he has young kids, it can be excused…)

What’s the best advice you’ve ever received?
Always keep your eye on the “nut of your job”. There will be distractions like meetings, etc and frankly things you would rather do like reading a blog post, etc that you can justify as being part of your professional life. But, at the end of the day, you have to understand the nut of your job, e.g. what you are expected to do, and make absolutely sure you deliver on it. Then tell everyone you delivered on it.

Anything else you want to add?
Get as much done as you can before 9am.

Fill in the Blank: I’d love to see LeBron James answer these questions.

  • Jason Stewart

    Where is my photo credit for that picture, Matt! Taken at last year’s Marketo Summit…. 🙂

    • Sorry. That photo was just too good to not use…