“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m excited to feature Meagen Eisenberg, one of the most innovative and forward-thinking B2B demand generation executives in the country. She juggles an expanding demand generation empire within DocuSign and a growing schedule of speaking appearances nationwide, all with two daughters and another little girl on the way (due in August). She gets stuff done. Here, in her own words, is how she works:
Location: Live in Los Altos, CA and commute to San Francisco for DocuSign (about 1.5 hour commute each way)
Current computers: hp Ultrabook, MAC at home
Current mobile devices: iPhone 5s, two iPads, HP tablet, Nexus 7 tablet, and kindle
What apps/software/tools can’t you live without? I love my marketing technology and all the apps on my iPhone! As far as marketing technology, my must haves are Eloqua, Demandbase, Influitive, Mintigo, Social123, Lattice Engines, Insightpool, inadco and more. As far as phone apps, I can’t go a day without jumping on email, Twitter, LinkedIn, Facebook, Weather, Camera, Houzz, DocuSign (of course – always something to eSign), Dropcam for the girls, Starbucks and Instagram!
What’s your workspace like? Organized work space, but with stacks of grouped items and lots of drawings and artwork from my girls!
What’s your best time-saving shortcut or lifehack? My iPhone 5s – constantly saves me when I am on the go.
What everyday thing are you better at than anybody else? Not sure that I am better at this than anyone else, but I love and do my best as an executive mom of two (soon to be three) that gets to work with amazing marketing technologies and a really strong demand gen team.
What’s your favorite to-do list manager? I have to say it is a mix of my notebook with organization techniques from the 90’s and my iPhone notes app.
What do you listen to while at work? Mostly my colleagues and team chatting away. It has been awhile since I have rocked out to music while working. That seems so lavish.
What are you currently reading? Consumption Economics, Jab, Jab, Jab, Right Hook, and recently finished Growth Hacker Marketing. Of course I recommend Lean In to everyone.
What’s your sleep routine like? Oh boy – sleep?! I have a two and four year old and am pregnant with a third girl. Not sure sleep is in the cards for a while. I just want my espresso and Mochas back. August, August, August…
What’s the best advice you’ve ever received? Happiness is wanting what you have. And do whatever job you do to the best of your abilities – whether you are a nanny, waitress, tutor, teacher, life guard, IT engineer or Marketing exec – which I have been all of.
Fill in the Blank: I’d love to see Princess Mom Kate answer these questions.
