“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I am thrilled to feature Brian Kardon, chief marketing officer for Lattice. The former CMO for Eloqua and Forrester Research, he runs what has to be, pound-for-pound, one of the hardest-working and most productive marketing organizations in the B2B technology space today. Looking at the quality and output of the work he and his team produce, you’d be shocked at how small his marketing team actually is. This includes their brilliant Marketing Nerds campaign from last year, which is still bearing fruit more than a year later.
Brian, suffice it to say, gets things done. Here, is his own words, is how he does it.
Location: Boston, MA and San Mateo, CA
Current computers: MacBook Pro. Big screen.
Current mobile devices: iPhones. Plenty of them.
What apps/software/tools can’t you live without? Uber, Hootsuite, Metronome, HipChat, Fitbit, FruitNinja, my old Selmer tenor saxophone, coffee maker, Predictive Lead Scoring from Lattice, YouTube.
What’s your workspace like? A weathered old farm house with a white picket fence. I’m running through fields of alfalfa with my collie, Rex. (waking up) Actually, I work at a standing desk (AirTouch adjustable height desk from Steelcase) with my awesome marketing team near me. When they aren’t nearby, I call them via video chat on HipChat. There is often a cup of green tea nearby.
What’s your best time-saving shortcut or lifehack?
- Get your brain doing different kinds of activities.
- Tennis. Lots of tennis.
- Work with people you really enjoy and respect.
- Play music in a band.
What everyday thing are you better at than anybody else? I am a very good accompanist for singers of all sorts, I can sightread almost anything. Confession: I love Broadway tunes. Currently obsessed by “If/Then” and “Songs for a New World”.
What’s your favorite to-do list manager? 3 X 5 card that I keep in my top shirt pocket.
What do you listen to while at work? My colleagues talking about the joys of almond butter, Crossfit and Stitch Fix.
What are you currently reading? “Me Before You” and “All The Light We Cannot See”. I like a good cry every now and then.
What’s your sleep routine like? Early to bed, early to rise. I always start off reading a book — and then fall asleep almost immediately. My wife is very jealous.
What’s the best advice you’ve ever received? Be kind to people.