“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m thrilled to feature David Meerman Scott, who has written some of the most important sales & marketing books in the past 10 years including The New Rules of Marketing & PR, Marketing The Moon, and most recently The New Rules of Sales and Service. He travels and consults constantly, and continues to be highly active with regular writing and social media engagement.
Suffice it to say, David gets a ton done. Here, in his own words, is how he does it.
Location: In the leafy suburbs of Boston. However with around 40 speaking gigs a year, I am on the road a great deal frequently outside of the USA.
Current computers: Apple 15-inch MacBook Pro 2.6GHz with Retina display (which I love), Apple 27-inch Thunderbolt Display, Apple mouse, and, to complete the package, an ergonomic keyboard made by Microsoft(!).
Current mobile devices: A snazzy new iPhone 6 Plus. I can use it without my reading glasses!
What apps/software/tools can’t you live without? Scrivener for writing. PowerPoint for my talks. QuickBooks to manage my business. PhotoShop to hack images.TweetDeck for real-time engagement.
What’s your workspace like? I have a quiet corner office in a small professional building in the town I live in. I like the physical separation of leaving home to come to the office. But I’m only here about half the time.
What’s your best time-saving shortcut or lifehack? TextExpander! It’s a plugin that helps with saved phrases I use a lot. There is a stats feature that tells me that I’ve saved 526.36 hours so far with the app!
What everyday thing are you better at than anybody else? When I worked at a cheese shop in high school, I used to be able cut a piece of brie to within 1% of a half pound almost every time. It was a savant skill. Since its been 30 years since I’ve done it, I’m a little rusty now.
What’s your favorite to-do list manager? Emails to myself. (Lame, but it works for me.)
What do you listen to while at work? Silence.
What are you currently reading? In the past 24 hours my PRINT reading has included: The Week magazine, The Surfer’s Journal, The Boston Globe, and a book given to me by my daughter called “Impromptu Man.” And a ton of stuff online too.
What’s your sleep routine like? When I’m not traveling, I wake up at 3:00am, check email and social feeds for a few minutes, then exercise for 90 minutes. After breakfast and a shower I go to my little hideout office in town and do long-form writing for about 3 hours. I eat lunch around 10:30, and after lunch is meetings, phone calls, interviews, and short form content like blog posts. I’m in bed by 8:30.
What’s the best advice you’ve ever received? My Dad told me: “Learn how to speak in public. It is an essential skill for business.” And here I am a professional speaker.
Anything else you want to add? Look for patterns. In patterns you will find the answer.
Fill in the Blank: I’d love to see BLANK answer these questions. Buzz Aldrin @therealbuzz