In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
12 awesome content marketing ideas that aren’t blog posts (infographic)
With all of the noise out there in the B2B world, your content can get lost amidst the others. Change it up from your usual blog post and use one of these awesome content ideas. Great ideas, Sylvia Jensen.
Field events are just as important as conferences: Here are 4 reasons why
Most people think the only events worthy of participating in are big conferences and tradeshows. Don’t be mistaken. Field events can be just as important and useful. Good stuff, Rachel Yarnold.
Above the fold still critical for B2B email design
“Above the fold” is still just as important today as it was when it first originated. Are you taking advantage of the space “above the fold” in your website and email design? Great article, Howard Sewell.
The ultimate online editing and proofreading checklist
Getting all of your thoughts down on paper is such a satisfying feeling. And then, you remember you have to go back through to do the dreaded proofread and edits. Great tips, Pamela Vaughan.
How to be more emotional intelligent [SlideShare]
Understanding your emotional intelligence can teach you a lot about the seller you are and the type of seller you can become. Are you emotionally intelligent? Interesting article, Emma Snider.
How to create content so “shareable” you’re guaranteed a Tweet
Rarely will people read all of the way through your entire piece of content. You have to really grab your readers’ attention from the very beginning. So, how do you get people’s attention in 50 characters or less? Great tips, Anthony Miller.
Four selling skills you need in the social age
Salespeople use more than just phone books and online directories to cold call. They take advantage of social and the people in their networks. Good stuff, Kurt Shaver.
7 tips to get started with customer journey mapping
Customer journey mapping is simply mapping your customer’s experiences with your organization across major and minor touch points. It’s really a lot simpler than some make it out to be. Great tips, Adam Toporek.
The root cause of many lost sales opportunities
A lot of sales problems stem from the need to score big right away. Don’t make this mistake in your sales process and show the prospect you’re there for them, not just for you. Good stuff, Jill Konrath.