By Matt Heinz, President of Heinz Marketing

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony IannarinoDave Brock and Trish Bertuzzi) participated as well.

Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week I’m excited to feature Michael Brown and pleased to have Tom Kahana, who nominated him, provide an intro:  “Mike is an incredible writer!! I had the pleasure of working with him at a previous company and was just amazing by the content he produced. It was always on point touching the audience in the right way. His gift for identifying that pain point or benefit was uncanny. It’s no surprise to me that he’s started his own content writing agency that is growing and producing excellent and compelling content to its customers. And he’s one heck of a guy too!!!”

Here in his own words is how he does it:

Location: Natick, MA.

Current computers: HP laptop. Best computer I’ve ever owned. I probably just jinxed it though.

Current mobile devices: I have a Nokia Lumia 1020 (Windows Phone) and a Microsoft Surface Pro 2, but doesn’t everyone?

What apps/software/tools can’t you live without?

  • Office365: Microsoft still runs the business world (sorry Apple and Google)
  • LinkedIn: Because I have to know who’s viewed my profile
  • Hubspot: Our all-in-one marketing solution
  • Basecamp: You try to manage 32 active clients without it
  • Intuit/Quickbooks: $200 per month on coffee? I have a problem.
  • Netflix: Because House of Cards and 30 for 30

What’s your workspace like? We have a great spot here in Natick, close to the city and all of the tech companies/startups within the 495 beltway. We’re a 4.4 minute walk to Starbucks (I timed it) and a few other nice lunch spots. They’re also building an LA Fitness right next door, so I’m really looking forward to exercising there once a month. Inside, I have a corner office decked out with bridge artwork (part of our brand motif), while my team works in a large, open-layout space with chalkboard-painted walls. We also have two fake plants that you would swear were real. Stop by if you’re in the area!

What’s your best time-saving shortcut or lifehack? I don’t want to sound snobby here, but it’s paying someone else to take care of the yard, rake the leaves, shovel the driveway and fix things around the house. I’m not a handy guy at all. And when it comes to manual labor, I’m woefully inefficient. My time is better spent elsewhere. On the professional side of things, my best time-saver has been hiring great employees.

What everyday thing are you better at than anybody else? For me, an everyday thing is finding unique ways to tell a brand’s story; to take a seemingly mundane product or service and make it interesting to people. I’m certainly not the best at it, but that’s the ultimate goal for myself and the company. We’re getting closer every day.

What’s your favorite to-do list manager? I don’t really have a favorite. I still use the Notepad app on Windows and the whiteboard behind my desk. It’s all very manual. I should look for an alternative. I’ll put it on my to-do list.

What do you listen to while at work? During business hours, I listen to the sweet sounds of clients, partners and teammates. Afterhours, when I’m still working in the office, it’s usually the Radiohead station on Xbox Music.

What are you currently reading? Two books. The first is The Founder’s Dilemma by Noah Wasserman, which I’ve found to be incredibly well-researched, thought-provoking and extremely counterintuitive thus far. The second book would be Is Your Mama a Llama? by Deborah Guarino. My son and I read it a couple times a week. (Spoiler alert: the main character’s mama is indeed a llama.)

What’s your sleep routine like? Six hours a night…and sometimes two during the day. Once and awhile I fall asleep early, but most of the time I’m up until 2:00 AM. I’ve always been a night owl.

What’s the best advice you’ve ever received? “If you ever travel back in time, don’t step on anything. Because even the slightest change can alter the future in ways you can’t imagine.”

Anything else you want to add? I had a great time coming up with these answers. I really love the series!

Fill in the Blank: I¹d love to see BLANK answer these questions.  Jennifer (Smith) Moebius. One of the very best PR/marketing people I’ve ever worked with.