This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.
Sales productivity tools have been evolving rapidly over the past 1-2 years, and Engagio may very well have made the largest strategic leap in features and impact with its new Playmaker platform.
Imagine your sales reps with a tool that lets them see not just the history of their own communication with a prospect, but the entire company’s communication history with anyone associated with that target account. Those same reps use an incredibly simple yet highly-integrated system to communicate with their prospects, customize their content (in part by collaborating with others right in the platform), research new angles to increase engagement and more.
It’s a sales automation tool that’s oriented around the account (not just the lead) and is completely integrated with CRM and your marketing systems.
It’s early stages, but the current features plus what’s coming very well could become the standard sales productivity platform for some time to come.
Definitely worth checking out.
Have a product or app you think we should feature? Let us know! Send an email to acceleration@heinzmarketing.com.
