By Matt Heinz, President of Heinz Marketing

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony IannarinoDave Brock and Trish Bertuzzi) participated as well.

Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week I’m excited to feature  Eric Quanstrom, CMO for KiteDesk.  Eric by definition has to be highly organized, as he runs marketing for a fast-growing and fast-paced company based three hours ahead (KiteDesk is based in Tampa, Eric lives in San Diego).

Eric has a long history of marketing leadership roles at B2B companies, following an early career in sports journalism.  Suffice it to say, Eric gets stuff done.  Here in his own words is how he does it.

Location: San Diego, CA

Current computers: MacBook Pro 13″ and 17″

Current mobile devices: Apple iPhone

What apps/software/tools can’t you live without? KiteDesk of course. But I also find myself using Google Apps, WordPress, Grammarly, BufferApp, SimilarSites, Evernote Clipper, GoodData. On a personal note, I couldn’t live without Surfline — spot check the north county coastline 😉      

What’s your workspace like? Funky and functional. My office is exceptionally quiet, too, which I disturb with Spotify on a regular basis. I sit on a yoga ball daily– it’s core! I also have a well-worn track I walk in Solana Beach — Every call I can talk and walk, I do. My pedometer reminds me and keeps me honest.

What’s your best time-saving shortcut or lifehack? Shortcuts are BS, IMHO. Anything worth having isn’t going to come via shortcuts. What’s wrong with the longcut?!?!?

What everyday thing are you better at than anybody else? I’m generally pretty even keel and have a high tolerance for ambiguity– and in startup life, this is a blessing more than a curse. People often label me a wordsmith, which is good because I’m endlessly fascinated by language… And use it every day.

What’s your favorite to-do list manager? Notes.

What do you listen to while at work? Depends on mood. I grew up on NorCal classic rock, and rarely tire of Led Zeppelin. That said, I find myself dialing up Wilco, LCD Soundsystem, Phoenix, The Smiths, Bowie and Chet Baker as Spotify stations frequently. I opt for Chopin, Mozart or Tchaikovsky when writing for periods of time.

What are you currently reading? Flash Boys by Michael Lewis. I find him to be one of the best writers alive. Count me as a fanboy– He has a rare knack for tackling facepalm-boring subjects and translating them for comprehension and interesting consumption.

What’s your sleep routine like? I usually get 8 hours, regardless of time zone. I’m incredibly lucky to be able to sleep almost anywhere, anytime.

What’s the best advice you’ve ever received? Live in moderation. Be curious. Learn from as many situations as you can.

Anything else you want to add? Find people, places, and experiences that make you happy and spend time with them, there. Life, liberty and the pursuit of happiness may be the most inspired prose, ever.

Fill in the Blank: I’d love to see BLANK answer these questions. Tony Robbins. I’ve heard parts of his answers to similar questions with Tim Ferriss (of 4 Hr Work Week fame)– his answers challenged my own patterns.


Eric Quanstrom