By Matt Heinz, President of Heinz Marketing

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony IannarinoDave Brock and Trish Bertuzzi) participated as well.

Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week I’m thrilled to feature Jenna Keegan, director of demand generation for Curata.  Jenna brings a sales background to her work as a B2B marketer for several marketing technology companies over the years.

She’s a Marketo Certified Expert.  She loves wine and donuts.  Suffice it to say, Jenna gets stuff done.  Here in her own words is how she does it.

Location: Boston, MA, with a stunning view of Boston Common and the State House.

Current computers: MacBook Air at home, MacBook Air at work.

Current mobile devices: iPhone 6 and a well-loved Kindle Fire

What apps/software/tools can’t you live without? Instagram, Uber, Candy Crush (to shut my brain off for a few minutes), Spotify, and Snapchat (I recently learned what it was all about and it’s surprisingly fun…)

I also make frequent use of the “Notes” app on my iPhone. It’s full of ideas, grocery lists, musings, advice…it’s like a time capsule of my life for the past 5 years.

What’s your workspace like?  Is there a Hoarders: Workspace edition? I have a lot of swag and owl-themed memorabilia. There was a point a few years ago, just before the owl craze, where I mentioned they were my favorite animal. Little did I know! The gifts started rolling in… So, swag, owls, and a rainbow of post-it notes. It looks a bit like the movie Memento. I’m most proud of my Game of Thrones figurines that I’ve received over the years at finale parties. I have Jon Snow, Arya Stark and Daenerys Targaryen. Pretty strong showing!

The marketing room is affectionately known as Club Curata. We’ve got a lot of party lights, including a color-changing PacMan ghost. Here’s what it looks like from the street below:


What’s your best time-saving shortcut or lifehack? When you kick off a big project, spend a few minutes playing a mental game called “worst possible scenario.” Without being pessimistic, think of what would turn your endeavor into a total disaster. You’d be surprised how easy this is to prevent! You save a lot of time in the long run being prepared.

What everyday thing are you better at than anybody else? Total focus. When I’m really in the zone, you can’t distract me.

What’s your favorite to-do list manager? I don’t think they’ll ever improve on pen and paper. Crossing off an item is one of life’s simple pleasures. For my personal life, I use Evernote because I’m always running around, but in terms of satisfaction, it’s flimsy substitute.

What do you listen to while at work? I usually like to listen to whatever is going on at the office, overhearing sales calls and such really helps me as a marketer. When I’m in the mood, I usually pick one of Spotify’s playlists or some showtunes. After 5PM, Club Curata’s DJ takes over…

What are you currently reading? The Handmaid’s Tale because the Hulu trailer looked good and The Secret Language of Color. I like to keep a nice balance of fiction and nonfiction.

What’s your sleep routine like? I’m a night owl (uh oh, owls again…) that wants to be an early riser. Someone needs to tell my internal clock! I’m usually up until midnight and I get out of bed around 7, so it’s not that bad.

What’s the best advice you’ve ever received? “Life is 10% what happens to you and 90% how you react to it.” And even though I used to make fun of her for saying it, Elle Woulfe always told me, “We’re not saving lives.” It’s important to keep work “tragedies” in perspective.

Anything else you want to add? “How I Work” isn’t nearly as important as “Who I Work With” – big shout out to the Curata marketing team: Amber, Mitch, Gany, Sasha and Harry.

Fill in the Blank: I’d love to see BLANK answer these questions. I’d like to hear what Mairead Ridge at CrowdTwist has to say!