In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

Customer Lifecycle Optimization: Why It Matters And How To Improve It
“A chain is only as strong as its weakest link” and if there’s a weak part in your sales funnel, the whole system could be at risk. Great article, Pam Neely.

Five Keys to Improving Your Influencer Campaign
Some tips for improving brand advocacy, expanding brand awareness, and reaching new target audiences. Thanks, Jonathan Chanti.

10 Unique Characteristics of Top-Selling Salespeople
A great look at some of the reasons top sellers are so successful. Great insights, Michael Pici.

The 33 Best Podcasts for B2B Marketing Leaders
Some awesome B2B podcasts to check out! Thanks, James Carbary.

Where Foolish Leaders Become Wise
Some great tips on becoming a better leader for your team. Thanks, Dan Rockwell.

Five Things High-Growth Companies Do
A look at some of the top strategies for company growth. Thanks for the tips, Katie Bullard.

How to Succeed at Aligning Sales and Marketing
Tips on how to get your sales and marketing departments to work together. Thanks for your thoughts, Mike Montague and Erik Host-Steen.

Making It Stretch: Five Tips for Being More Productive with Less
How to maintain high productivity with fewer resources. Thanks for the tips, Laura Stack.

Sales Is Not For Everyone
There are a lot of reasons why sales may not be for everyone. Thanks for your insight, Anthony Iannarino.

How to Conduct and Audit of Your Marketing Efforts in 9 Steps
A great “how to” guide for examining your marketing efforts. Thanks, Amy Duchene.