In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

48 Marketing Predictions to Look Out For in 2018
Predictions for 2018 from some marketing experts. Via Magnificent Marketing.

Customer Experience Is A Team Sport
Customer experience is becoming more and more key in B2B Marketing, and it’s clear that it needs to be a team effort. Thanks for your input, Carlos Hidalgo.

7 New Ways to Improve Sales Effectiveness
With all the new technology in the past few years it can be hard to keep up. Thanks for the tips, George Brontén.

Why Companies Need More Women in Sales
A look at why women are so great at sales. Thanks, Lori Richardson.

What Cards Against Humanity Can Teach Marketers About Content Personalization
It’s more relevant than you might think! Great article, Sean Schroeder.

How to Write Blog Post Introductions That Make the Rest of Your Post Irresistible
Some great advice at hooking your readers with a great blog intro. Thanks, Neil Patel.

The Truth About Why Sales People Win and Lose Deals
The reality is, many salespeople don’t take the time to examine or even understand why they won or even lost a deal. Thanks for your insight, Tiffani Bova.

7 Effective Social Media Best Practices for 2018
Great best practices for your social media this year! Via Socedo.

How to Develop a Patient Impatience
It pays to be patient in human relationships, but it also pays to be impatient when it comes to generating results. Great article, Anthony Iannarino.

How Millennial Marketing Is Changing the Future of B2B
A great look at the effects of millennials in marketing. Thanks for the article, Kate Talbot.