In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

B2B Tech Marketers Make the Shift From Funnels to Lifecycles
Winning a customer is only the first step of the journey to customer lifetime value. Great insight, thanks Ardath Albee.

How to Create Unified Content That Works in Diverse Global Markets [Examples]
You have to keep your content on brand without being too rigidly consistent. Great article, Marcia Riefer Johnston.

How to Keep Competitors Out of Your Best Clients
Don’t become complacent with your clients or you just might lose them. Thanks for your insight, Jill Konrath.

Wanting Your Yes More Than They Want Their No
You’ve got to start with the right mindset when it comes to talking with prospective clients. Thanks for the advice, Anthony Iannarino.

Are You Investor or Buyer Story Pitching instead of Storytelling?
Don’t lose sight of the purpose of storytelling: to invite the listener to become part of the story. Great insight, Babette Ten Haken.

VP Sales Success Comes Down to These Two “Levers”
Generating more revenue may be simpler (not easier) than you thought. Thanks for the article, Chris Orlob.

The Biggest Mistakes Sales Reps Make When Leaving Voicemails
See voicemails as opportunities instead of complaining that nobody answers the phone anymore. These are great tips on how to make the most of your voicemail messages. Thanks, Jeff Beals.

Why Specificity Matters for Lead Generation
Whether you’re crafting a strong headline or asking for referrals, it pays to be specific. Great article, Ivan Levison.

Playing Sales Enablement “Catch-Up”
Don’t fall behind in your sales enablement, no one wants to play catch-up. Thanks for your insight, David Brock.

5 Considerations for Marketing Key Performance Indicators (KPIs)
Some things to consider when crafting KPIs in order to build effective marketing programs. Thanks for the advice, Dom Nicastro.