In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
How Marketing Operations Can Align with Sales (and Why)
It’s common for marketing and sales to have a lack of understanding and communication with each other, but it’s imperative that they do stay aligned. Thanks for the advice, Helen Veyna.
5 Ways to Use Social Proof to Revolutionize Your Social Channels
A great look at social proof and how it can help improve your social channels. Thanks, Lynnie Lucas.
When, Why and How to Gate Content Along the Customer Journey
A good read on when you should and shouldn’t gate your content. Great article, Nathan Isaacs.
What Did The Customer Learn As A Result Of Our Meeting?
Instead of asking if you accomplished all your objectives, it’s important to ask if the customer got the most out of the conversation as possible. Thanks for your thoughts, David Brock.
What Amount of Email Personalization is Good Personalization?
A look at when and when not to personalize when it comes to your emails. Thanks for the tips, Kevin George.
Combining brand voice and user generated content effectively
How to make your voice heard in a world of blocked ads. Great read, Raj Nijjer.
The Science of Sharing: Who, What, Where, and Why [Infographic]
A great infographic on the power of sharing. Thanks, Laura Forer.