In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
7 Ways to Give Your Prospecting Emails a Makeover
Too many emails fall victim to common mistakes that make your response rates suffer. Here are some of those mistakes you should try to avoid. Thanks, Mike Schultz.
What Not to Do in B2B Sales — 7 Signs You’re About to Kill the Deal
What NOT to do if you’re trying to close a deal. Thanks for the tips, Manish Nepal.
How Connected should PR efforts be to Marketing efforts?
Public Relations plays a role in marketing efforts as it relates to awareness, influence, and credibility. Thanks for the article, John Moore.
Content Marketing vs. Marketing Content: Where You’re Getting It Wrong
Content is at the core of everything we do as marketers, but where are we getting our content wrong? Thanks for your thoughts, Randy Frisch.
Social Selling: What You Should and Should NOT Do
Where are some misconceptions when it comes to the term social selling. Here’s what you shouldn’t be doing. Thanks for the tips, Joanne Black.
6 Types of Content That You Can Easily Repurpose as Video
There are so many different types of content we need to create these days and for multiple different platforms. Here’s a look at how you can use that content for videos. Thanks, Ben Jacobson.
Marrying Up the Sales Process and the Buyer’s Journey
Because the buyer’s journey is nonlinear, the sales process is now nonlinear as well. Complex B2B sales is ever more complex. Great article, Anthony Iannarino.
The non-linear world of B2B buying
While rigidly defined processes might be the best way of running a manufacturing production line, they fail to reflect the reality of any moderately complicated sales environment. Thanks for your thoughts, Bob Apollo.