In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Consultative Selling May Not Mean What You Think It Means
Some people believe consultative selling means a soft approach, but really it’s just the ability to consult. Great article, Anthony Iannarino.
13 Common Email Marketing Mistakes to Avoid
Despite the growth of digital tactics, such as social media and blogging, email marketing continues to rank as an indispensable channel for any successful content strategy. Here are some mistakes to avoid. Thanks for your insight, Erika Taylor Montgomery.
Replacing the Sales Funnel with the Sales Flywheel
Has the sales funnel died off? Maybe it’s time for the sales flywheel. Thanks for your thoughts, Brian Halligan.
Mood Marketing: How To Emotionally Connect Your Product To Your Audience
A look at incorporating emotion into your marketing strategies, a popular strategy during the holiday season. Great article via Forbes Communication Council.
10 Steps to Set Up Your ABM Program, and 10 Mistakes to Avoid
Some helpful steps to make your ABM succeed and what to avoid. Thanks for the tips, Trisha Winter.
7 Ways to Build Rapport in Sales and Connect with People
Don’t let your sales talks seem contrived, build sincere connections. Thanks for the advice, Mike Schultz.