In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To
Three areas that CMOs need to prioritize and three to let go of in order to get everything done. Thanks for the advice, Sophie Vu.
Customer-first omnichannel commerce is top of list for B2B
Many B2B buyers say that omnichannel investments lead to greater buyer satisfaction and loyalty. Thanks for the great read, Roy Edwards.
How marketing and sales alignment can better drive the buyer journey
Move beyond a siloed approach to marketing and you stand to improve the ROI of your efforts while evolving your organization. Thanks for your insight, Keith Richey.
Why Do Employees Quit on Their Bosses? Because of 5 Common Reasons Still Not Addressed, Says New Research
Some very familiar reasons why people are deciding to leave their companies. Thanks, Marcel Schwantes.
For Challenging Conversations, Respect Melts Resistance
Respect the respect deficit and do something to address it. Thanks for the advice, Art Petty.
Why Chat Apps Will Be A Critical Marketing Channel in 2019
With messaging apps being a staple in consumers’ daily lives, Marketers should put these apps on the top of their priority lists in 2019. Thanks for your insight, Debbi Dougherty.
From Push To Pull And Back Again: Integrated Marketing In The Digital Age
A look at the importance of being integrated when it comes to your marketing campaigns today. Thanks, Tripp Donnelly.