In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

How to Set & Achieve Marketing Objectives in 2019
Setting objectives can sometimes be a double edged sword. Make sure you focus on serving your customers. Thanks for the advice, Clifford Chi.

Most ABM Users Will Increase Their Budgets This Year, Survey Shows
A look at some interesting ABM statistics for this year. Thanks, Ray Schultz.

31 Call-to-Action Examples You Can’t Help But Click
Some great call-to-action examples for a little inspiration. Thanks for putting this together, Brittany Leaning.

3 Ways to Personalize Content for ABM
Personal content is the most effective way to engage target accounts, but it’s also the most difficult to come up with. Thanks for the tips, Christine Otsuka.

The Top 12 Qualities and Habits of Highly Effective Marketers
Do you have some of these qualities that highly effective marketers have? Thanks for your thoughts, Dan Burtan.

A Paradox, The Sales Process And The Buying Journey
How do we align the sales process and the buying journey? Thanks for your insight, David Brock.

3 Ways Sales Can Be More Successful With Video
Some ways that video can help you juggle your dozens of possibly-engaged leads. Thanks, Hannah Cameron.

Unlocking metrics that matter
“Technology that gives consumers a voice to tell brands what they think helps marketers measure the more valuable nuances below the top-line metrics noise.” Great article, Tod Loofbourrow.

Stop Leaving Leads on the Table: How to Make the Most of Email
Don’t overlook the free lead gen channel of email. Thanks for your insight, Kate Adams.

46% of Salespeople Missed Their Quota in 2018 – Here’s Why
Are you not hitting your sales numbers still? A look at why that might be. Thanks, Rob Starr.