In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

4 Ways to Build Transparency as a Leader
Some helpful tips to be a more transparent leader and build business success. Thanks, Tammy Perkins.

Never Respond To An RFP That You Didn’t Write!
Maybe you shouldn’t be spending your time chasing RFPs. Thanks for your insight, David Brock.

Sales Leadership is About Creating Momentum
Don’t let your momentum slow or you might get stuck at an icy stop sign. Great article, Mark Hunter.

The Optimal Sales Cadence: Frequency and Duration Benchmarks
How many times should salespeople be contacting prospects? A great look at optimal sales cadence. Thanks, Ayaz Nanji.

Sales Process: Stick to the Path or Go Your Own Way?
A great look at whether or not you should be following the typical sales process or doing your own thing. Thanks for your thoughts, Andrew Rudin.

Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy
Could imposing limits on how your write, like Dr. Seuss, help create effective marketing copy? Thanks for the article, Lisa Shomo.

Relationships Rule, but Data Drives Sales, Too
Reps need patience and proven strategies to keep deals going. Thanks for your insight, Joanne Black.

Forget Cash. Here Are Better Ways to Motivate Employees
Some helpful advice on how to motivate your employees. Thanks, Dina Gerdeman.

5 Interview Questions to Ask Your Account Based Marketing Hire
Not sure what to ask your ABM potential hires? Try these 5 questions. Thanks for the tips, Jamie Kirmess.

How to Prepare for a Board Meeting to Make Sure you Crush It
Don’t let your board members get bored. Some great advice on crushing your board meetings. Thanks, Mark Suster.