In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
47 Influencer Marketing Stats & Facts to Guide Your 2020 Marketing Strategy [Infographic]
Great infographic if you’re considering influencers as part of your 2020 marketing strategy. Thanks, Mark Walker-Ford.
3 Tips for Designing a High-Performing Content Marketing Team and Workflow
Some great ways to make sure your content marketing team is achieving even greater success in 2020. Thanks for the tips, Rose de Fremery.
How complex does a journey map need to be?
A closer look at creating journey maps and what to include or exclude in the process. Great read, Valerie Peck.
Soapbox: Here’s why B2B should get better at episodic storytelling
Brands should be building on others’ success by presenting their own stories as episodes to keep audiences coming back for more. Thanks for your thoughts, Erin Craft.
Why Cold Email Templates Don’t Work (& What to Do Instead)
Some great advice on getting better cold email response rates. Thanks, Jason Bay.
Brands are competing on emotional connection, and using AI to get there
How can brands connect with people on deeper levels with so much faceless technology today? Great insights, Danny Tomsett.