In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

The Key to Email Copywriting for the Non-Copywriter
Improving your email copywriting might just be the quickest way to maximize your email ROI. Thanks for your insight, Sharon Ernst.

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand
Many marketing budgets are tight right now, so companies are looking for creative, low-cost ways to drive demand. What better, cheaper way than your own blog? Thanks for the tips, Howard J. Sewell.

9 Questions to Think Like a Client and Win Big Deals
Some questions to ask yourself or your team that might help improve your sales results. Thanks, Anthony Iannarino.

On Measuring Sales Performance
Measuring sales performance, especially in B2B sales, has become more and more complex. Thanks for your thoughts, David Brock.

Not Just Another Word: The What, Why, and How of Revenue Operations
Is RevOps just a fancy name for something that already exists? Here’s a close look. Great read, Jason Reichl.

How to Create Video Landing Pages That Convert
A step by step guide to make sure your video landing pages are driving conversions. Thanks for the advice, Kendall Walters.

Showing Up Even When You’re Not Feeling It
If we only do our important work when we feel like it, it may never get done. Thanks for your thoughts, Leo Babauta.

5 Ways to Get to Know your Buying Committee
Decision making can be difficult, especially when there are several stakeholders involved. Great tips, Crystal Garrett.

How Two Companies Brought Their Trade Shows to (Digital) Life
Some great examples of how companies have transformed their physical trade shows into digital ones. Thanks for the article, Andrea Bartman.

Two kinds of decisions worth focusing on
Some words of wisdom on decisions to focus on. Thanks, Seth Godin.