7 Tips for Powering Up Your Sales Enablement Using Virtual Reality


Guest Post, Thomas Ousterhout, Ph.D, Operations Analyst – MeetinVR

Sales practices are constantly evolving. There are always new ways to serve the buyer’s increasing expectations and demands. The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. Therefore, if an organization wants to stay ahead of the competition, it must stay agile and constantly develop its sales enablement tools. The following are seven major ways virtual reality environments can supplement your sales enablement toolkit.

Stand out in the crowd

With the fierce competition in today’s attention economy, standing out in the digital world is more important than ever. Since people are naturally drawn towards the newest technologies, VR is the next way to capture customers’ attention. By creating a sales-enabling environment in a virtual space, studies show that customers have a 25% higher level of focus than normal. Using this technology will not only demonstrate that your service is different and state-of-the-art, but will leave a lasting positive impression.

Connect with people like never before

Once you’ve captured your customers’ attention, VR also facilitates your ability to engage with them and earn their trust. For years, social media has been a powerhouse when it comes to profitable sales tools. It allows for personal and targeted interaction with customers and enhances long-term brand loyalty. Virtual reality takes this ability to the next level. Because of its immersiveness, VR accelerates customer engagement and has shown to boost their motivation to socialize by 34%. This effect occurs because it provides authentic and meaningful experiences with company representatives that reflect typical physical social interactions.

Transform the familiarity of 2D training into a 3D experience

VR is great for interacting with customers, but it’s also great for your employees too. If you want to train them hard skills like how to use a machine or piece of equipment, VR is an obvious solution since it simulates the physical experience with no risk. However, VR is also great at training employees soft skills like communication, teamwork, and leadership. This type of training in VR has proven to be 4x faster than classroom learning and 1.5x faster than e-learning. Since VR training feels real, students finish the learning experience with 275% more confidence to use their new skills in the field.

Stimulate people with emotional engagement

One of the reasons why VR works so well with communication and training is because virtual environments are 3.75 more emotionally engaging. The realism of VR combined with the ability to go beyond what is real creates a sense of serendipity that boosts the feeling of understanding by 20%, satisfaction by 25%, and belonging by 35%. There is something magical about making an unreal world feel real, and people’s positive emotional response demonstrates this wonder.

Collaboration at its best

Because of VR’s enhanced ability to teach, supplemented by the emotional engagement it provides, users also experience a great sense of team building and collaboration. Meeting participants collaborating on a task can take 42% less time in a VR environment compared to only audio, and 12% less time compared to video.

Free your hands and free your mind

When it comes to VR, sales teams will no longer be limited to standard methods like providing sales material. In virtual worlds, sales members can select, retract, modify, and improve everything in an instant. Because of this feature, there is no burden of carrying overstuff baggage across the globe. Instead, the entire sales process, from open to close, can be smooth, hands-free, fast, and fun.

Cost reduction sells itself

Not only does using VR add great value, but it eliminates great cost. Whether you want to save costs on a physical store, rent a space to engage with prospective customers, provide an office for employee training, show off physical materials, reduce time spent preparing, or interact with people across the globe without the expense of flights and lodging, virtual reality has a solution for you.

The world of virtual reality and all its advancements are very exciting. It seems every day we get closer to crossing a threshold where VR usage is as normal as all our other technologies. VR companies take pride in helping their clients stay ahead of the competition, and the value their solutions provide practically sell themselves. It’s clear why virtual reality companies are booming these days and how they help clients show off their products, build relationships with customers, empower their employees, and express value propositions in a way that will never be forgotten.